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Blitz is the only magazine of its kind, in that it endeavours to cover all forms of media communications (in an objective fashion).

Blitz offers less expensive advertising rates, and a more targeted reach than any of its competitors.

Blitz is the only Canadian publication that invites its advertisers, at no extra charge, to make unlimited additions to its mailing list.

Blitz is not a throw-away publication. While other related trade publications are skimmed briefly then tossed away, we know that Blitz recipients keep it on their desks for at least 3 weeks, that they read it in its entirety and that many use it to up-date their own supplier and client lists before filing it for future reference.

Blitz is not delivered to offices. Each copy is mailed to a specific person, in a personally-addressed envelope.

Blitz is far more effective as a direct-marketing vehicle than any of its competitors. Inserts arrive on the desks of their intended recipients; they are not tossed by receptionists or lost in the mail. And the cost for mailing inserts in the Blitz envelope is much lower than that of mailing direct-marketing pieces via standard mail.

Blitz up-dates its mailing list every day. Its distribution lists are, therefore, completely accurate.

Why Blitz is Better

Blitz
tabloid, bi-monthly x 10,000 Distribution (Nov 30/07)
B&W/Colour Gross Rates

1 page x 1   $3395 / $3995 x 6 $2795 $3395
1/2 page x 1   $2275 / $2875 x 6 $1675 $2275
1/4 page x 1   $1350 / $1750 x 6 $ 850
$1150

Special Positions + 15%
Additional Standard Colour: $1

Marketing
tabloid, bi-weekly x 11,500 (Nov 30/07)
B&W/Colour Net Rates

1 page x 1   $5990 / $7560 x 7 $5330 $6900
1/2 page x 1   $3585 / $5155 x 7 $3155 $4725
1/4 page x 1   $1960 / $3530 x 7 $1705 $3275
Special Positions + 25%
Additional Standard Colour: $590.00

Strategy
tabloid, bi-weekly x 12,062
B&W/Colour

1 page x 1
$5510 x 6
$4795
1/2 page x 1
$3305 x 6
$2920
1/4 page x 1
$2045 x 6
$1870
Special Positions + $250.00
Additional Standard Colour: $450.00
 

Distribution Comparison


Blitz
Marketing
Strategy
Alberta
1041
445
411
British Columbia
3367
588
928
Manitoba
424
105
106
Ontario
3609
75
8608
Quebec
825
711
1648
Saskatchewan 225 59 453
USA
18
0
27

     

Who Reads Blitz?


Circulation
10,000
Estimated Readership
75,000
   
Geographic Breakdown  
British Columbia
3864
Alberta
1473
Saskatchewan 178
Manitoba
227
Ontario
3578
Quebec
656
Yukon Territories
2
Northwest Territories
4
USA
8
   
Recipient Professional Breakdown  
Advertising Agency Executives & Production Managers
975
Animation, Multimedia, A/V & Web Design Specialists
357
Event Specialists
173
Film & Television Producers
255
Graphic Designers
956
Journalists (Business)
56
Media Buyers
738
Outdoor & Display Specialists
135
Paper, Printing & Packaging Companies
406
Photographers & Stock Houses
208
Public Relations Firms
238
Publishing Executives
498
Suppliers: Legal, Accounting, Personnel, Talent
209
 

Marketing Specialists

Broadcasting
581
Direct Marketing
137
E-Commerce
441
Education (Post-Secondary & Continuing)
331
Finance
78
Government
151
Hi-Tech
767
Legal Services
248
Market Research Firms
164
Marketing Consultants
462
Non-for-Profit
240
Software
218
Marketing Directors — All Other Sectors
10780
   
Plus, we are happy to add whomever you like to the Blitz mailing list.
   
 
Kirk Marketing