Blitz is the only magazine of its kind, in that it endeavours to cover all forms of media communications (in an objective fashion).
Blitz offers less expensive advertising rates, and a more targeted reach than any of its competitors.
Blitz is the only Canadian publication that invites its advertisers, at no extra charge, to make unlimited additions to its mailing list.
Blitz is not a throw-away publication. While other related trade publications are skimmed briefly then tossed away, we know that Blitz recipients keep it on their desks for at least 3 weeks, that they read it in its entirety and that many use it to up-date their own supplier and client lists before filing it for future reference.
Blitz is not delivered to offices. Each copy is mailed to a specific person, in a personally-addressed envelope.
Blitz is far more effective as a direct-marketing vehicle than any of its competitors. Inserts arrive on the desks of their intended recipients; they are not tossed by receptionists or lost in the mail. And the cost for mailing inserts in the Blitz envelope is much lower than that of mailing direct-marketing pieces via standard mail.
Blitz up-dates its mailing list every day. Its distribution lists are, therefore, completely accurate.
Why Blitz is Better
|
Blitz
tabloid, bi-monthly x 10,000 Distribution (Nov 30/07)
B&W/Colour Gross Rates
|
| 1 page |
x 1 |
|
$3395 / $3995 |
x 6 |
$2795 |
$3395 |
| 1/2 page |
x 1 |
|
$2275 / $2875 |
x 6 |
$1675 |
$2275 |
| 1/4 page |
x 1 |
|
$1350 / $1750 |
x 6 |
$ 850
|
$1150 |
|
|
Special Positions + 15%
Additional Standard Colour: $1
|
|
Marketing
tabloid, bi-weekly x 11,500 (Nov 30/07)
B&W/Colour Net Rates
| 1 page |
x 1 |
|
$5990 / $7560 |
x 7 |
$5330 |
$6900 |
| 1/2 page |
x 1 |
|
$3585 / $5155 |
x 7 |
$3155 |
$4725 |
| 1/4 page |
x 1 |
|
$1960 / $3530 |
x 7 |
$1705 |
$3275 |
|
Special Positions + 25%
Additional Standard Colour: $590.00
|
|
Strategy
tabloid, bi-weekly x 12,062
B&W/Colour
|
| 1 page |
x 1 |
|
$5510 |
x 6 |
|
$4795 |
| 1/2 page |
x 1 |
|
$3305 |
x 6 |
|
$2920 |
| 1/4 page |
x 1 |
|
$2045 |
x 6 |
|
$1870 |
|
Special Positions + $250.00
Additional Standard Colour: $450.00 |
|
| |
Distribution Comparison
|
Blitz
|
Marketing
|
Strategy
|
| Alberta |
1041
|
445
|
411
|
| British Columbia |
3367
|
588
|
928
|
| Manitoba |
424
|
105
|
106 |
| Ontario |
3609
|
75
|
8608
|
| Quebec |
825
|
711
|
1648
|
| Saskatchewan |
225 |
59 |
453 |
| USA |
18
|
0
|
27
|
|
|
|
|
Who Reads Blitz? |
|
| Circulation |
10,000
|
| Estimated Readership |
75,000
|
| |
|
| Geographic Breakdown |
|
| British Columbia |
3864
|
| Alberta |
1473
|
| Saskatchewan |
178 |
| Manitoba |
227
|
| Ontario |
3578
|
| Quebec |
656
|
| Yukon Territories |
2
|
| Northwest Territories |
4
|
| USA |
8
|
| |
|
| Recipient Professional Breakdown |
|
| Advertising Agency Executives & Production Managers |
975
|
| Animation, Multimedia, A/V & Web Design Specialists |
357
|
| Event Specialists |
173
|
| Film & Television Producers |
255
|
| Graphic Designers |
956
|
| Journalists (Business) |
56
|
| Media Buyers |
738
|
| Outdoor & Display Specialists |
135
|
| Paper, Printing & Packaging Companies |
406
|
| Photographers & Stock Houses |
208
|
| Public Relations Firms |
238
|
| Publishing Executives |
498
|
| Suppliers: Legal, Accounting, Personnel, Talent |
209
|
| |
|
| Marketing Specialists |
|
| Broadcasting |
581
|
| Direct Marketing |
137
|
| E-Commerce |
441
|
| Education (Post-Secondary & Continuing) |
331
|
| Finance |
78
|
| Government |
151
|
| Hi-Tech |
767
|
| Legal Services |
248
|
| Market Research Firms |
164
|
| Marketing Consultants |
462
|
| Non-for-Profit |
240
|
| Software |
218
|
| Marketing Directors — All Other Sectors |
10780
|
| |
|
| Plus, we are happy to add whomever you like to the Blitz mailing list. |
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